The Ultimate Kid's Underwear Roundup

Let’s talk about the great mystery of motherhood: Where in the world does all the underwear go? Seriously—laundry goes in, socks come out, and somehow we’re always down to one lonely pair with a stretched-out waistband and a (questionable) stain.

So in the spirit of saving sanity (and drawers), I rounded up the best kids' underwear out there—cute, comfy, and mom-approved. Whether you’re potty training, upgrading to “big kid” undies, or just trying to get through the week without doing laundry every 12 hours, here are some favorites worth adding to the drawer:

Toddler Favorites (It’s All About the Characters)

For toddlers in training, I only do characters. Mickey, Minie, princesses—you name it. If it’s got a face they recognize, we’re adding to cart. Why? Because they actually get excited to wear them. And if wearing Paw Patrol undies means they want to stay dry and skip the pull-ups? That’s a win in my book.

Hello Kitty Girls’ Underwear
Because when in doubt—Hello Kitty. Soft cotton, bright prints, and a guaranteed smile every morning.

Candy Land

Fruit of the Loom Girls' Briefs
Affordable, durable, and come in big packs (aka laundry procrastination-friendly).

Feather’s girls’ underwear Irresistibly cute and super comfy—just a little splurgy, but totally worth it for the quality - they’ll make laundry day fun!

Girls’ Day-of-the-Week Underwear Cute, colorful, comfy, and perfect for pretending we’re organized—even if it’s Thursday on a Tuesday.

Children’s Place Briefs Those pink pointelle undies are soft, comfy, and totally pink—because little girls + pink = a love story for the ages.

Lucky & Me Bikinis Soft, stretchy, and so sweet—like little confidence boosters disguised as undies!

Fruit of the Loom Timeless comfort, everyday reliability, and that no-fuss fit you’ve trusted forever.

Cat & Jack Bright, comfy, and built to last—holds up to every wash and every wild day of play.

Undershirts

Feathers cotton undershirts: soft, comfy, and just the thing to keep your little ones snug without the itchy tags. I’ve been using them for years, and they never disappoint! Made from 100% combed cotton, they’re so gentle on the skin, you might be tempted to wear them yourself (no judgment if you do). They come in fun colors and prints, like pink butterflies and stripes, because who says an undershirt has to be boring?

Mom Tips for Managing the Drawer

• Label everything if you have multiple kids close in size. Save yourself the “These aren’t mine!!” drama.

• Buy one pattern per kid to avoid mix-ups. Trust me.

• Size up during growth spurts—they won’t tell you, but their wedgies will.

• Keep a few "emergency" pairs in the car, diaper bag, or backpack. Life happens.

Let’s face it—underwear shopping isn’t glamorous, but when your kid actually likes what they’re wearing and doesn’t complain? That’s a mom win. And hey, if cute undies help avoid a meltdown before 8 a.m., I say stock up.

Girl's Underwear

Boy's Underwear